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Factoids
Did
you know that Kreiss Collection is one of only a handful of international
furniture business that is still family owned?
Coached
by their father Norman, brothers Michael, Robert and Thomas pursued All-American
tennis careers and were internationally ranked?
A
Booming Market
It
is not an overstatement to say that the Kreiss Collection is perfectly
poised to capture the attention - and demand - of the growing fine-home-furnishings
market. Here's why:
The
largest concentration of discretionary income is now entering its most
powerful growth cycle. As active-mature adults, aging-affluent baby boomers
and the up-and-coming-me generation around the world acquire more wealth
and sophistication, the trend towards cocooning (creating a luxurious
home environment) will continue to grow.
These
consumers - early 30's to late 60's - enjoy spending money on pleasurable
activities. Whether it's escaping stressful work-week lives, entertaining
friends and families or furnishing a second or redesigned home, they are
seeking new ways of improving their quality of life and creating their
own special living environment. Highly informed and aware of the choices
out there, they rely on respected sources of authority to tell them where
to go and what to buy.
Kreiss
has been successful in marketing itself through beautifully designed showrooms
in strategic locations, eye-catching consumer advertising and elegantly
designed catalogs and brochures. Of course, the most effective marketing
tool is the product itself - which seems perfectly designed for this new
bread of contemporary luxury-seeking consumers.
Celebrity
Clientele
Over
the years the Kreiss Collection has attracted a loyal following of clients
that includes world leaders, international celebrities and captains of
industry. Here is just a sampling of the many luminaries who have turned
to Kreiss for their home furnishing or interior design needs:
- Muhammad
Ali
- Boris
Becker
- Johnny
Carson
- Jimmy
Connors
- Gerald
Ford
- Frank
Gifford & Kathie Lee
- Wayne
Gretzky
- Janet
Jackson
- Magic
Johnson
- Michael
Jordan
- Heather
Locklear
- Joe
Montana
- Ronald
Reagan
- Lionel
Ritchie
- Kenny
Rogers
- Frank
Sinatra
- Bruce
Springsteen
- Dominique
Wilkins
- Bruce
Willis
- Steve
Lawrence & Edie Gourmet
- Travis
Tritt
- Reba
Macintyre
States
President and CEO Michael Kreiss, "Frank Sinatra and Bruce Springsteen
bought pretty much the same pieces. One thinks it's a classic, and
the other thinks it's hip." Indeed, great furniture, like great music,
is timeless.
Customizing
in a Big Way
When
you stand 6 feet, 9 inches tall, and weigh 235 pounds, conventional
furniture just doesn't measure up. So Kreiss Collection Chairman and
CEO Michael Kreiss arranged to have all of Magic Johnson's furniture
and most of his accessories adjusted to the superstar's dimensions.
Magic says the overall result was a house perfectly tailored to fit
its occupant: "I have a house that truly fits me."
Recently
featured in In-Style Magazine, Magic is right at home with his family
and custom furniture.
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